Retail sellers
You have a good house and time to sell it. Let's get the price right.
Retail selling means going to the open market and waiting for the buyer who falls in love with the place. When your property is in decent order and you aren't against the clock, this is usually where the highest number lives, and we'll say so.
Is this you?
Retail selling tends to suit you if…
- The property is in good, mortgageable condition
- You can live with a 3-6 month process
- You're happy to host viewings and manage a chain
- There's no deadline forcing your hand
What it costs you
Agent commission of roughly 1-2% plus VAT, any pre-sale repairs or redecoration, your legal fees, and the risk that the sale falls through at week ten and you start again.
Getting the most from it
How to run a retail sale well
- 01
Price to the street
Ignore the flattering valuation. Look at what genuinely sold nearby in the last six months, not what's still sitting on the portals.
- 02
Fix the cheap things
Photography, front door, garden, smells and clutter. These move offers far more than a new kitchen does.
- 03
Qualify your buyer
Proof of funds, mortgage in principle and position in the chain. A slightly lower offer from a proceedable buyer beats a high one that stalls.
The other side of it
When a direct sale beats the open market
Plenty of retail sellers come to us six months into a listing, having reduced twice and lost a buyer. If the process is costing you more in mortgage payments, bills and stress than the extra few percent is worth, a direct sale is not a defeat. It is arithmetic.
We're happy to give you a benchmark figure alongside whatever your agent is saying. You can hold onto it, use it as a floor, and carry on marketing. There's no cost and no commitment either way.
Want a second opinion on your price?
Send us the address and we'll give you our honest read on what it should achieve, and what KOJ would pay today.